I’m a Lead UX/UI Designer with over 13 years of experience working with prominent brands, transforming complex ideas into intuitive and engaging designs that drive user satisfaction and business success. My journey began in graphic design, where I honed my attention to detail and built a strong foundation in marketing and visual communication. These skills have been instrumental in my transition to UX/UI design, allowing me to blend creativity with strategic thinking to solve problems and create seamless user experiences across diverse platforms.

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My expertise lies in understanding user needs and translating them into designs that not only meet but surpass expectations. I’m passionate about the psychology behind UX design and excel at establishing comprehensive design systems within Figma. I thrive in collaborative environments, working closely with developers, project managers, and stakeholders to bring visions to life from initial discovery to final delivery.

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And yes, I’m a self-confessed button-loving nerd—there’s something magical about crafting those little interactive pieces of art that users love to click.

For me, every design element is an opportunity to create something that truly resonates with users and drives meaningful engagement.